Currently I am
Running a design studio called UPyours, and delving ever deeper into branding and all the associated rabbit holes: identity, storytelling, creativity, self-expression, world-building, psychology and design.
Developing The Brandlands, a framework for understanding branding as an ecosystem of dynamic, interconnected parts rather than a static checklist.
Writing and producing synth-y, guitar-driven rock music under my alter-ego Cloudrifter.
Raising a brilliant and funny daughter.